December 9th, 2017

Parade Starts at 10:00am
Rain or Shine (barring high winds)
Downtown Sacramento


Become a Sponsor

Take part in this fantastic event that supports the Gifts to Share 501 C3 organization founded to help Sacramento area children's arts program, so affected by cutbacks in our region. We have a variety of sponsorship opportunities like: enter a float, on-site marketing, parade route signage, entry into the parade, internet exposure, VIP parade viewing...these are just some of the myriad of opportunities available.

Please help us keep one of Sacramento's greatest traditions vibrant and make your business a part of a holiday memory sure to last all year long. See ya in December!

For information contact us here.

Parade Route

Parade History

The Santa Parade was originally conceived by Weinstock’s Department Store and KCRA Television in 1983. The event was established to create a signature holiday tradition in the heart of the city for all of Sacramento and was an immediate success, drawing many thousands of visitors to downtown Sacramento each year.

In 1991 both original founders ended their involvement in the parade, turning ownership over to DeBencik & Hensley Special Event Management (D&H). D&H has managed the event continuously since then.

The Santa Parade has a spirit of its own, embodied by the many wonderful parade entrants--from tuneful marching bands to high-stepping horses, colorful clowns to vintage vehicles, skillful twirlers to dazzling floats. The crowd of spectators greets the passing parade with enthusiastic approval. Their smiles and cheers are the perfect expression of the holidays--and a big part of the Santa Parade spirit.

The parade is a hometown tradition for all, spectators and participants alike, and we delight in sharing it with the community.