Presenting Partners:
Become a Sponsor
Take part in this fantastic event that supports the Five Gold Rings 501 C3 organization founded to help Sacramento are children's arts program, so affected by cutbacks in our region. We have a variety of sponsorship opportunities for 2011 like; enter a float, on-site marketing, parade route signage, entry into the parade, internet exposure, VIP parade viewing...these are just some of the myriad of opportunities available.
Please help us keep one of Sacramento's greatest traditions vibrant and make your business a part of a holiday memory sure to last all year long. See ya in December!
Contact Ken Gross:
kgross@entercom.com - 916-339-4225
Parade Route
Parade History
The Santa Parade was originally conceived by Weinstock’s Department Store and KCRA Television in 1983. The event was established to create a signature holiday tradition in the heart of the city for all of Sacramento and was an immediate success, drawing many thousands of visitors to downtown Sacramento each year.
In 1991 both original founders ended their involvement in the parade, turning ownership over to DeBencik & Hensley Special Event Management (D&H). D&H has managed the event continuously since then.
The Santa Parade has a spirit of its own, embodied by the many wonderful parade entrants--from tuneful marching bands to high-stepping horses, colorful clowns to vintage vehicles, skillful twirlers to dazzling floats. The crowd of spectators greets the passing parade with enthusiastic approval. Their smiles and cheers are the perfect expression of the holidays--and a big part of the Santa Parade spirit.
The parade’s move in 2007 to a route that passes City Hall, Cesar Chavez Plaza, Downtown Plaza, and the Downtown Ice Rink proved very successful, with extremely high attendance in each of the years since. The parade steps off at 10:00 a.m. from the corner of 9th and I Streets, travels east on I Street (past City Hall) to 13th Street, south on 13th alongside the Convention Center, west on L Street, and north on 7th Street, disbanding just by the Downtown Ice Rink at 7th and K Streets.
The parade is a hometown tradition for all, spectators and participants alike, and we delight in sharing it with the community.